D&AD_

has launched the White Pencil, an award for “a creative idea that changes the world for the better”.

One White Pencil will be awarded each year at the D&AD Awards, and each year D&AD will set a new live brief with a different partner or cause, and challenge the creative community to find a solution. The first White Pencil will be awarded at the 2012 ceremony, which will mark the 50th anniversary of D&AD. For the inaugural award, it is partnering with non-profit organisation Peace One Day, and inviting creatives the world over to create a campaign/design that will help raise awareness of Peace Day, which takes place on September 2