‘The Form Of True Grit’

My collection philosophy:

 This collection is all about craft and heritage, bringing back clothing that has been hand made in England with the finest luxury materials possible. The products will not be mass produced and flown half way across the world, the minimalistic design aesthetic (simple, clean lines, nothing is there that shouldn’t be, process, engineering) will have been passed on through a story of historic design. It’s really about emphasising the pride of ownership of a certain piece of clothing or garment. I really feel we have been in this chuck away society for a while; this collection will really give the feel of a bespoke ownership and intimacy because of the small amount of product produced. The more you wear and treasure your garments the more you will start to fall in love with the personal perishing that will occur, worn down buttons and the weathered material. These timeless designs really have a utilitarian feel, the central concern here is clothing fit for a purpose or usefulness rather than beauty/ornamentation.